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The future Of global tourism

TOURISE is the world’s premier platform for redefining and shaping the future of tourism

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How we are

shaping tourism futute

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Awards 2025

Alliances that move the world at Tourise 2027

Awards 2025 Next global summit

Guests at the Tourise global summit

Awards 2025 global summit’25

Tourise portfolio investment participants on stage

Awards 2025

Spotlight

Tourise Destination Initiative leaders on stage

Main event

TOURISE Destination Initiative Calls for Global Action for Urban Tourism Safety TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16

Riyadh, November 13, 2025 – Launched today at the TOURISE Summit, the TOURISE Destination Initiative (TDI) brings together global leaders from government, international organizations, academia, and the private sector, to transform destinations into living laboratories for tourism innovation

Tourise theme movie speaker on stage

Theme movie

TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16

Tourise initiative audience and stage

Initiative

TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16

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Riyadh, 23-25 March, 2027

INTRODUCING TOURISE 2027

This year, we aren’t just talking about the future of tourism — we’re orchestrating it.

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TOURISE 2027 TOURISE 2027 AWARDS

SPEAKERS

Info about our amazing panel of speakers! Tourism and AI Leaders!

H.E. Faisal bin Fadhil Alibrahim

H.E. Faisal bin Fadhil Alibrahim

Minister of Economy & Planning of Saudi Arabia

H.E. Faisal bin Fadhil Alibrahim H.E. Faisal bin Fadhil Alibrahim

Minister of Tourism, Saudi Arabia & Chairman, TOURISE & Chairman, TOURISE Advisory Board Minister of Economy & Planning of Saudi Arabia

Engr. Badr Mohammed Al-Meer H.E. Faisal bin Fadhil Alibrahim

Group Chief Executive Officer Qatar Airways Minister of Economy & Planning of Saudi Arabia

Apostolos Tzitzikostas

Apostolos Tzitzikostas

Commissioner for Sustainable Transport & Tourism, European Commission

H.E. Khalid A. Al-Falih

H.E. Khalid A. Al-Falih

Minister of Investment of the Kingdom of Saudi Arabia

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TOURISE 2027 AWARDS

Recognizes the destination that offers a well-rounded, exceptional travel experience across multiple categories

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TOURISE 2027 AWARDS

  • Overall

  • Food & culinary

    A plated culinary dish

  • Arts & Culture

  • Adventure

  • Shopping

  • Entertainment

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TOURISE 2027

Featured Events

Explore amazing events we planned for this year

Stand up

Tourism rising: a new era of influence & impact

Ceremony calls on the sector to reimagine its role in shaping a thriving future for all.

H.E. Faisal bin Fadhil Alibrahim Chris Sanderson

Minister of Tourism, Saudi Arabia & Chairman, TOURISE Advisory Board Co-Founder & Chief Creative Officer, The Future Laboratory

Keynote

The next billion travellers: designing for scale

Leaders map the infrastructure, talent and policy needed before demand arrives.

Workshop

The tech watch: 10 technologies reshaping travel

A working session on what to pilot this year and what to leave on the shelf.

Chris Sanderson
Chris Sanderson

Co-Founder & Chief Creative Officer, The Future Laboratory

Panel

Investing in destinations that outlast the trend

Capital, communities and carrying capacity — where the returns actually come from.

Julia Simpson

President & CEO, World Travel & Tourism Council

Roundtable

From overtourism to shared prosperity

Six cities compare what worked when residents were put ahead of arrivals.

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TOURISE  2027

Venue location

Exterior of The Ritz-Carlton in Riyadh with fountains in the foreground

The Ritz-Carlton, Area Al Hada, Riyadh 11493

23-25 March, 2027

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News

TOURISE leaders at the Destination Initiative Press Release

TOURISE Destination Initiative Calls for Global Action for Urban Tourism Safety through AI

Riyadh, November 13, 2025 – Launched today at the TOURISE Summit, the TOURISE Destination Initiative (TDI) brings together global leaders from government, international organizations, academia, and the private sector, to transform destinations into living laboratories for tourism innovation

Read more
TOURISE at Davos Press Release

TOURISE Reframes Tourism Sector as Global Powerhouse on a Path to $16 Trillion During Davos TOURISE Destination Initiative Calls for Global Action for Urban Tourism Safety through AI

TOURISE Awards celebration Press Release

TOURISE Awards 2025 Tokyo, New York, Ancash and Paris take top honors at inaugural TOURISE Awards TOURISE Awards 2025 Tokyo, New York, Ancash and Paris take top honors at inaugural TOURISE Awards

The inaugural TOURISE Summit Press Release

The future is set for tourism’s next era as the inaugural TOURISE Summit opens

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